B2B · e-Commerce

Merchant Portal Redesign

Turning Merchant Ally from a manager-dependent platform into a self-service SaaS product merchants can run on their own.

Role

Senior Product Designer · Redesign lead, mentoring 4 designers

Timeline

2021

Team

PM, CEO, developers, Ally account managers

Platform

Desktop web platform

● Key result

-65%

manager help requests for routine tasks